Voyciv

Fill your pipeline with Email Marketing

Step-by-Step Guide​​

This guide is designed to help you build a solid foundation for your cold email campaigns and set up the tools and systems required to succeed. Whether you’re new to email marketing or looking to optimize your strategy, these actionable steps will guide you through the process.

Setup the Infrastructure​

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Step 01

Build Targeted Lead List

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Step 02

Craft the Sales Copy

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Step 03

Launch your Campaign

Step 04
1
Email Infrastructure

Creating a successful cold email lead generation system is like constructing a house—it requires a strong base. Skimping on setup, tools, or strategy will likely lead to poor results. Investing in the right infrastructure and taking the time to set up properly ensures long-term success.
Google Workspace
Microsoft Outlook
Zoho Mail
Price
$7.2 / Month
$7.2 / Month
$1 / Month
Setup
Easy
Moderate
Moderate
Support
Good
Good
Good
Deliverability
Best
Great
Average

Setting Up Email Infrastructure

  1. SPF (Sender Policy Framework)
    • Purpose: SPF helps to prevent spoofing by specifying which servers are authorised to send emails on behalf of your domain.
    • Setup: Add an SPF record to your DNS settings that includes the IP addresses of your sending servers.
  2. DKIM (DomainKeys Identified Mail)
    • Purpose: DKIM adds a digital signature to your emails, verifying that they haven’t been altered and proving they come from your domain.
    • Setup: Generate a DKIM key pair (public and private) and add the public key to your DNS. The private key will be used by your email server to sign outgoing emails.
  3. DMARC (Domain-based Message Authentication, Reporting, and Conformance)
    • Purpose: DMARC protects your domain from phishing attacks by specifying how your domain handles emails that fail SPF or DKIM checks.
    • Setup: Add a DMARC record to your DNS, specifying your policy (none, quarantine, or reject) and where to send reports.
  4. MX (Mail Exchange) Records
    • Purpose: MX records direct email traffic to your email server. They are essential for receiving emails.
    • Setup: Point these records to your email server’s address, ensuring emails reach your inbox.
  5. TXT Records
    • Purpose: TXT records can contain various text-based information, such as SPF data or verification for services like Google or Microsoft.
    • Setup: Add a TXT record with any additional verification information required by your email provider or other services.
  6. CNAME (Canonical Name)
    • Purpose: CNAME records map one domain name to another, often used to set up subdomains or for custom links, like click tracking for email links.
    • Setup: Use CNAME records to route subdomains to specific services or servers as needed.
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Verify Domain in Google Workspace

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Nonstop Updates

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The Right Sending Platform

A reliable and well-designed sending platform is critical for ensuring your cold email campaigns are both effective and scalable. The platform you choose will directly impact deliverability, ease of use, tracking capabilities, and campaign performance. Here’s what to consider when selecting the best option for your cold email needs:

Key Features to Look For in a Cold Email Platform

  • Built for Cold Emails

    Opt for a platform specifically tailored to cold email outreach.

  • Cost-Effectiveness

    Find pricing structure the allow you to focus on your results without worrying about costs spiraling out of control as you grow.

  • Email Warm-Up

    Before sending your first email, you need to establish reputation. to ensures your emails avoid spam filters and land in inboxes

  • Deliverability Monitoring

    Ensure your emails land in the inbox, not spam folders, by tracking sender reputation and bounce rates.

  • Personalization Options

    Use dynamic placeholders like names, companies, and pain points to create tailored messages that resonate with prospects.

  • A/Z Testing Capabilities

    Test subject lines, email content, and call-to-action strategies to find the highest-performing variations.

  • Customizable Sending Schedules

    Avoid spam filters by spacing out your emails and simulating human-like sending behavior.

  • Reply Management

    Automatically sort and track responses to identify leads and keep conversations organized.

  • Scalability

    Ensure the platform can handle multiple campaigns across dozens or even hundreds of mailboxes.

Recommended Sending Platforms

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Email Warm-Up

Start by sending just 3-4 emails/day per account, gradually increasing to 40-50/day with reply rate of 50-80% over 3-5 weeks. Avoid skipping this step, as poor warm-up will result in low deliverability and wasted effort.
Once you’ve completed the initial month of warm-up, you can gradually scale down to 30 emails per day.

3
Building a Targeted Lead List

Building an effective lead list is fundamental to launching a successful cold email campaign. Here’s a basic approach for those new to lead list creation, along with some of my recommended tools for maximum efficiency:

Direct Targeting and Data Enrichment Tools

Building an effective lead list is fundamental to launching a successful cold email campaign. Here’s a basic approach for those new to lead list creation, along with some of recommended tools for maximum efficiency:

  • Best Choice
    Lusha
    Lusha

    Top-tier quality global B2B verified data

    $399
  • Apollo
    Apollo

    Companies & decision-makers’ sales database

    $59
  • Phantom Buster
    Phantom Buster

    Scrape data from social platforms

    $69
  • Lead Sniper
    Lead Sniper

    Unlimited data scraping for one-time fee

    $149
  • Warpleads
    Warpleads

    Cost-effective for large-scale data collection

    $99
  • Growman
    Growman

    Chrome extension for Instagram data extraction

    Free
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Crafting the Cold Email Copywriting

In cold outreach, the primary goal of your first email isn’t to make a sale—it’s to start a conversation. Whether positive or negative, a reply boosts your sender’s reputation, improving deliverability and keeping your emails out of spam folders. Here’s why this approach is essential:

Engagement Boosts Deliverability

Every reply you receive signals to email providers that your emails are engaging and relevant. This helps you maintain a good sender reputation, which is critical for keeping future emails in the inbox.

Curiosity Over Selling

Your first email should be focused on sparking curiosity rather than pitching your service. If you immediately try to sell, you risk turning the prospect off before you’ve even started a conversation. By withholding some details, you encourage the recipient to reply and ask for more information.

Crafting for Open Rates and Replies

  • Open Rates: Use a subject line that piques curiosity without revealing too much. Keep it short, relevant, and personalised.
  • Reply Encouragement: Ask a question or make a statement that invites a response. The goal is to prompt engagement and get a reply—not to close the deal in one email.

What to focus on?

  • Subject Line: Short, personalized, and curiosity-driven.
  • Body: Focus on your prospect’s pain points and pose a question to spark interest. Avoid overloading them with details.
  • Call-to-Action: Keep it simple—ask for a reply or feedback.

Recap: Initial Steps to Get Started

1

Purchase Domains & Mailboxes

Get a dedicated domain for each 3 Mailboxes, and get the mailboxes from reputable providers like Google or Microsoft.
2

Warm Up Email Addresses

Use VoyCiv or Instantly to warm up your email addresses over at least 4 weeks. Avoid sending emails during this period to build credibility.
3

Build Data Lists

Use data collection tools to build targeted lists Like se Lusha or Apollo.
4

Verify you emails

Clean your email lists with a reliable verification service, like MillionVerifier or ZeroBounce.
5

Write a smart content

Start a conversation, optmize for open and replies, then sell later.
6

Launch and optmize

It's important to keep eye on the performance and optimize when possible

Final Thoughts: Why Cold Email Deserves Your Attention

In the MENA region, email marketing is an underutilized channel that offers immense potential when done right. Unlike ads, which can be costly and less personal, cold emails allow you to directly connect with decision-makers at scale. With platforms like VoyCiv, you can bypass the typical constraints of traditional tools, enabling cost-effective, high-impact campaigns.

By following the steps in this guide—building a solid foundation, warming up your accounts, crafting compelling copy, and targeting the right audience—you can unlock the true potential of email marketing and drive significant results for your business.

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Let’s set up your first campaign and drive results.

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